6 C
Moscow
Sunday, May 9, 2021

Twilio wraps $3.2B purchase of Segment after warp-speed courtship – TechCrunch

Must read

Why Asia Is A Big Market For Embraer’s E2 Series

As airlines draw up their future plans, Embraer is eying a huge market for its brand-new E2 series in Asia. The aircraft’s competitive economics...

Why Do Some Aircraft Have A T Tail?

Take a close look at aircraft tails, and you will notice one major difference between some aircraft. While most modern airliners have a lower...

JetBlue Hits Back At Eastern Airlines On Ecuador Flights

JetBlue responded to a request filed by Eastern Airlines with the United States Department of Transportation (DOT) to transfer two weekly frequencies for flights...

US Sets Another Pandemic-Era Record As Travel Rebounds

The US has set another pandemic-era record for daily passenger numbers. The latest numbers for the Transportation Security Administration (TSA) show over 1.7 million...

It was barely a month ago we began hearing rumors that Twilio was interested in acquiring Segment. The $3.2 billion deal was officially announced three weeks ago, and this morning the communications API company announced that the deal had closed, astonishingly fast for an acquisition of this size.

While we can’t know for sure, the speed with which the deal closed could suggest that it was in the works longer than we had known, and when we began hearing rumors of the acquisition, it could have already been signed, sealed and delivered. In addition, the fact that Twilio CEO Jeff Lawson and Segment CEO Peter Reinhardt knew one another before coming to terms might have helped accelerate the process.

Regardless, the two companies are a nice fit. Both deal with the API economy, providing a set of tools to help developers easily add a particular set of functions to their applications. For Twilio, that’s a set of communications APIs, while Segment focuses on customer data.

When you pull the two sets of tooling together, and combine that with Twilio’s 2018 SendGrid acquisition, you can see the possibility to build more complete applications for interacting with customers at every level, including basic communications like video, SMS and audio from Twilio, as well as customer data from Segment and customized emails and ads based on those interactions from SendGrid.

As companies increasingly focus on digital engagement, especially in the midst of a pandemic, Twilio’s Lawson believes the biggest roadblock to this type of engagement has been that data has been locked in silos, precisely the kind of problem that Segment has been attacking.

“With the addition of Segment, Twilio’s Customer Engagement Platform now enables companies to both understand their customer and engage with them digitally — the combination is key to building great digital experiences,” Lawson said in a statement.

In a recent post looking at the reasoning behind the deal, Brent Leary, founder and principal analyst at CRM Essentials, saw it this way: “This move allows Twilio to impact the data-insight-interaction-experience transformation process by removing friction from developers using their platform,” Leary explained.

With the deal closed, Segment will become a division of Twilio. Reinhardt will continue to be CEO, and will report directly to Lawson.



Source link

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Why Asia Is A Big Market For Embraer’s E2 Series

As airlines draw up their future plans, Embraer is eying a huge market for its brand-new E2 series in Asia. The aircraft’s competitive economics...

Why Do Some Aircraft Have A T Tail?

Take a close look at aircraft tails, and you will notice one major difference between some aircraft. While most modern airliners have a lower...

JetBlue Hits Back At Eastern Airlines On Ecuador Flights

JetBlue responded to a request filed by Eastern Airlines with the United States Department of Transportation (DOT) to transfer two weekly frequencies for flights...

US Sets Another Pandemic-Era Record As Travel Rebounds

The US has set another pandemic-era record for daily passenger numbers. The latest numbers for the Transportation Security Administration (TSA) show over 1.7 million...

American Airlines Holds Out On Adding Iceland And Croatia Flights

American Airlines spent 2019 and the early part of 2020 expecting to fly a robust international schedule. It has not shied away from taking...
Translate »